ADVANCEMENT PLUS

Building a Modern Advancement Function

Universities across Europe are recognising that advancement is no longer optional. This Executive Masterclass helps university leaders build the structures, leadership and capabilities needed to support successful fundraising, alumni engagement and long-term institutional growth.
Drawing on more than thirty years of international experience, Gary Keegan shares practical insights into how research universities can build advancement functions that are fit for the future.

We are an independent advancement and global philanthropy consulting firm

We bring extensive experience from our practitioner based work with public and private universities, independent schools, healthcare systems, and non-profit organizations. We specialize in campaigns, major and principal gift program development but offer consulting services in most advancement areas. We will help amplify support for your organisation and advance your cause

Our Services

Not sure where to start with your organization’s development efforts? Learn the basics of fundraising from our network of expert practitioners. Our Fundamentals program covers four foundational fundraising topics that are essential to your organization’s development. Board development and management, Building your case for support, Moves management, Solicitation 101.
Our experienced practitioners will support you across a spectrum of services, including the evaluation of principal and major gift programs, crafting innovative strategies, nurturing pipeline growth, honing cultivation techniques, fostering stewardship, and bolstering solicitation skills, ensuring a comprehensive approach to fundraising success.
We recognize the vital role of annual giving in sustaining the long-term vitality of your fundraising efforts and institution. Exceptional annual giving programs leverage sophisticated analytics, precise management strategies, impactful creative approaches, and an unwavering commitment to continuous improvement. We will guide your organization towards the implementation of these best practices, ensuring that their annual giving efforts yield maximum impact and sustainable growth over time.
A well-designed and executed fundraising feasibility study will provide you with a roadmap to achieve your goals. We will conduct a deep dive into your organization, your donors, and your community by collecting both quantitative data and qualitative feedback and information.

Conducting a thorough assessment and audit of your institution's readiness to embark on a significant capital campaign, as well as evaluating the level of interest and dedication of its stakeholders, is crucial for the success of your campaign.
Together, fundraising systems and analytics form a powerful partnership, enabling organizations to manage donor relationships, track fundraising activities, and take important strategic decisions based on the critical intelligence needed to maximise fundrasing success. We will help you connect systems and analytics in ways that will supercharge your fundraising program.
We will help you cultivate a dynamic and cohesive team that consistently achieves fundraising success. From assessing the current performance metrics to identifying areas for improvement, we'll develop tailored strategies to enhance teamwork, boost morale, and foster a culture of excellence.
High performance fundraising demands strategic, well-crafted, and expertly executed communications. Achieving this requires careful attention to various factors, such as defining a compelling institutional vision, tailoring messages to specific audiences, collaborating effectively across departments, utilizing social media and digital marketing, and creating impactful communications that inspire action. We will help you first define and then integrate these elements into a comprehensive strategic communications plan.